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eRes® Development and HTI (Pty) Ltd have jointly developed a Customer Relationship Management package specifically for the hospitality industry, known as GroupView. |
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The product incorporates a CRM and Loyalty Program to optimise the group’s guest history information. |
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Along with this powerful knowledge database, only GroupView gives management all the information about group activity to enhance decision making. |
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Simply, quickly and efficiently! GroupView interfaces seamlessly with all leading property management systems, including Apex™, Micros Fidelio™ (Opera™), LanMark™, CLS™ and others. |
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It is designed to provide management with statistical information drawn from the transactions processed by the various Property Management Systems within a hospitality group, for individuals as well as general transactions made at the property. |
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This helps in determining the group/hotel’s key performance areas, attractions and general revenue generating activities and enticements at each of their properties.
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GroupView stores all the transaction data in a data warehouse and then presents selected views or summaries of the data components, with specific reporting modules, to assist management in improving the performance of the group as a whole.
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Because GroupView has all relevant data stored, it can present management with everything from flash statistics of occupancy and revenue by group, brand and property, to the stay history and preferences of an individual guest or group.
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For a more detailed look at GroupView CRM, Loyalty and Data Warehousing capabilities, view our online brochure - GroupView.
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For many years commercial businesses have found that data warehouse applications provide them with indispensable information about their affairs. Now the hospitality industry can derive the same benefit with GroupView – a system every property should use and can use with the greatest of ease.
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